2008 Latin Grammy Awards nominee, "Best recording Package", Award to the art director
La - 33 is no ordinary salsa band, sons of the mountains and the urban atmosphere, la - 33 lives, sounds and talks about the big city life, keeping the groove and flavor of the Caribbean shore.
Taking a humorous and somewhat cheeky approach we used the word Salsa in its literary sense, sauce. Ketchup is called "Salsa de Tomate" in many Latin American countries and the classic Heinz label gave a perfect frame to play with food and music analogies, specifically "Sabor" (flavor), that refers to groovy music as much as it does to good food.